Pop-ups are annoying, except when they aren’t. Balance these two truths whenever you put some interstitial pop-ups on your site.
Retailers Taking Gift Cards – Pay Attention!
When a retailer sells a giftcard, the opportunity to reach out to loyal or new customers falls right in their lap.
Different like all of my friends
Even when we adopt the behavior of an outlier, when we do something the crowd doesn’t often do, we’re still aligning ourselves with the behavior of outliers. – Seth Godin, People Like Us eBook. Being different happens, but we can’t be too arrogant about it.